Analyzing Biometra And The Industry - 815 Words

1. In no more than one-page, describe Biometra and the industry that this company is in. - Biometra is a subsidiary of Scientific Materials (SciMat). They handle vascular medical devices and produce catheters with innovative vascular technologies. Depending on their positions, they manage product operations, train clinic practical, and develop a marketing strategy at Biometra. 2. Identify 2 or 3 main problems that Biometra is facing. - On the surface, obtaining support from key opinion leaders, launching manufacturing operations in Costa Rica, and the relationship between James Westcott and Trevor Burns are main problems at Biometra. However, all of this problems were caused because of the organizational structure, lack of communication, and less experienced managers. 3. Assess Erik Peterson’s effectiveness in dealing with each problem you identified. a. Discuss his specific strengths and shortcomings in dealing with each problem. Cite evidence from the case to support your assessments. - First strength is that Erik Peterson have a high level of education. â€Å"He had completed his MBA the previous May. Before that, he had earned his B.S. and Master’s degrees in biological engineering from MIT and then spent three years as a management consultant in the pharmaceutical and telecommunication sectors.† It is true that as people learn more or receive an education, they can build more extensive knowledge and use accumulated knowledge. This educational ability would be one of the